FOI Request - Marketing Budgets

Request 101003511231

Please may you provide me with how much budget was spent on marketing/ digital marketing in 2023.

If possible would you be able to provide information on the budget in 2022 also.

Please provide the information in the form

Marketing Service       2022   2023  % of overall budget
SEO
PPC
Paid social
PR - traditional
Digital PR
Social media marketing
Strategy and consulting
*Any additional services

Response 22-03-2024

Please note, this information is not held in the format requested. All council services control their own marketing spend, therefore please see information held by department. Information that is not held falls under Section 17 of the Freedom of Information (Scotland) Act 2002 - Information not held.   

Economic Growth & Development:

2022:     TRADITIONAL - £1,801.40

2023:     TRADITIONAL - £2,682.40
SOCIAL MEDIA MARKETING - £600.00
DIGITAL PR - £745.27
(Total: £4,027.67)

Trading Standards

2022: 0

2023: £30 for promotional flyers in 2023 for promoting the Trusted Trader Scheme.
In terms of staff time taken in marketing the scheme (FB posts, contacting traders etc), my best approximation is around £600 making a total of £630.

This equates to 0.2% of the Trading Standards budget.

Children & Families: 

Children Services Budgets on marketing/digital marketing for 2023/24 - £8,910                   
Broken down as follows.                             
£3,500   Marketing           Locality Wellbeing
£5,410   Advertising          Fostering
                                                          
Children Services Budgets on marketing/digital marketing for 2022-23 - £4,910                   
Broken down as follows.                             
£3,500   Marketing           Locality Wellbeing
£1,410   Advertising          Fostering

Environmental & Commercial Services: 

Catering -

Advertising staff vacancies on social media in July 2022 £50 in total

Roads Maintenance -

Financial Year 21/22 - £2750 for Winter Radio Advertising and £791.52 for Job Advertising Financial Year 22/23 - £2711.62 for Winter Radio Advertising

Public Transport Unit M.Connect -

Budget 2022  - £0 (no marketing / PR / Comms activity)
Budget 2023 - £26322 (please see details on type of marketing below)

Print work and production - £1000
Animation advert creation £2500
Digital Marketing  - £10834.50
Social media - £2987.50
Radio Campaign - £4500
Strategy and consultation  - £4500

Housing and Property Services:

Advert for the drain down was £20 per day over a 14 day period = £280.